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Film for Ripple Effect Images

MediaStorm  created a beautiful film about my work with Ripple Effect Images. Our aim is to tell the stories that empower women around the world. Watch it HERE.

 

For photographer Ami Vitale, the pivotal moment occurred in Guinea-Bissau.

 

It was the start of her career and she was visiting her sister in the Peace Corp. Vitale expected Africa to be filled with war, famine, plague or the other extreme, exotic safaris.

 

Living in West Africa for six months showed her not only “how the majority of people on the planet live their day-to-day life,” but that people were not as hopeless as the newspapers portrayed. There was “a great deal of joy there.”

 

It is a revelation that has guided Vitale through 80 countries and a 13-year career.

 

Her original desire to take “beautiful pictures” was transformed into a desire to do justice to people and their stories. As a photographer Vitale’s focus has centered on issues surrounding women, poverty and health. The common denominator to all of her stories, she realized, is nature, specifically climate change. And it’s women who bare the brunt of those changes.

 

But when a woman is offered the tools to improve her situation, she runs with the opportunity. She transforms communities. “It’s a ripple effect,” says Vitale.

 

It’s the desire to see change that led Ami Vitale to join Ripple Effect Images, a photography organization started by Annie Griffiths that shares imagery with other changemakers.

 

“We are telling the stories that are so important and get lost in the headlines,” says Vitale. “They are the key to connecting things and allowing people to get engaged and make a difference.”]

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