Author: Ami Vitale

Ami Vitale’s career stands as a testament to her deep dedication to documenting and addressing global crises. As an acclaimed National Geographic photographer, writer, and documentary filmmaker, as well as the founder of Vital Impacts, Ami has consistently spotlighted critical issues affecting our world. Her journey began in conflict zones, where she observed firsthand how environmental degradation—from resource scarcity to climate change—intensifies human suffering and conflict. This early exposure shaped her understanding of the profound connections between human and environmental crises. Vitale's work focuses on the stories of individuals living on the front lines of war, climate change, and extinction, who refuse to let cataclysm define their futures. Through her compelling journalism, she highlights stories of resilience and innovation, emphasizing the delicate balance between humanity and wildlife and the urgent need for conservation. Vitale’s work connects viewers to critical local conservation issues of global importance, underscoring our interconnectedness with one another and the natural world. In addition to her journalism and filmmaking, Vitale is the founder and Executive Director of Vital Impacts, a non-profit organization that leverages the power of art to inspire and mobilize youth as agents of change. Vitale and her non-profit have raised over $5 million to support vital conservation projects. Ami is an honorary fellow of the Royal Photographic Society and a recipient of the prestigious Lucie Humanitarian Award, the Missouri Honor Media for Distinguished Service, and an inductee into the North Carolina Media and Journalism Hall of Fame. She has also received the Daniel Pearl Award for Outstanding Reporting, been named Magazine Photographer of the Year at the International Photographer of the Year awards, and is a six-time recipient of World Press Photo awards. Instyle magazine featured her alongside Jane Goodall and Ruth Bader Ginsburg in its series "Fifty Badass Women," celebrating women who exemplify courage and action. Ami is currently serving as Conservation International's 2023/2024 Lui-Walton Innovators Fellow. A sought-after speaker, she continues to share her experiences and insights with audiences worldwide, and is featured on the National Geographic Channel Explorer TV series.

NPPA recognizes Ami with highest honor, Founder’s Award

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With profound gratitude and humility, I am honored to announce that the NPPA has recognized my work in visual storytelling with the esteemed Founder’s Award, alongside the remarkable Deborah Willis. The NPPA explains, “The Founder’s Award celebrates and recognizes the careers, achievements, and contributions of the most deserving individuals in our field. Recipients are visual journalists, including editors and team leaders, who rise to the top of the profession through their conduct, initiative, leadership, skill, and devotion to duty.”

I firmly believe in the power of a single evocative image to shape our understanding and impact social and environmental awareness. It is a privilege to be recognized, alongside so many other talented journalists, including my dear friends Jackie Bell, Elizabeth Krist, Photoville co-founders Laura Roumanos, Dave Shelley, and Sam Barzilay, The Associated Press, and Evan Vucci, among many others. I am deeply moved by this distinguished recognition from such an esteemed organization, especially during a time when photojournalism plays a critical role in cutting through the noise of misinformation.

A heartfelt thank you to Cary Wagner. To view a complete list of all the other deserving recipients, please visit the NPPA’s website.

Help Vital Impacts Meet the Match

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I had the pleasure of speaking with the incredibly talented and thoughtful Mark Edward Harris from Make It Better Foundation about the power of a single image to impact our understanding of the world. At this critical moment for humanity, we cannot afford to feel overwhelmed or hope that someone else will address our challenges. Stories can be transformative and galvanize the meaningful actions necessary for enduring change.

What started as a vision to unite artists and storytellers in support of grassroots conservation and impactful environmental visual storytelling has grown into a global movement. Vital Impacts, recognizes the crucial role of storytelling in conservation.  Our ethos is simple yet profound: to unite artists and storytellers in a shared mission of safeguarding our planet. Through three core programs, we build connections between indigenous peoples, communities, and local organizations, facilitating the sharing of compelling narratives on climate change resilience and the preservation of wildlife and critical habitats.

Right now, you can support this vital work. Make It Better Foundation has generously offered to match all donations to Vital Impacts, up to $5,000, effectively doubling our impact in order to protect endangered habitats and empower the storytellers who amplify their essential stories. Through these stories, we ignite passion, spark change, and drive the collective action needed to make a real and lasting impact.  

I encourage you to read Mark’s wonderful story and follow along to gain more insight on how a single image can change the world and the significant impact photography can have in supporting conservation efforts. Visit Vital Impacts to donate.

Black Rhino Revival

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I am honored to have been able to collaborate with The Nature Conservancy to document the incredible efforts and critical steps Kenya has had in achieving stable habitats for the survival of the species.

Black rhinos once thrived across Kenya, but rampant poaching in the 1970s and ’80s drove them to near extinction. However, government interventions over the past 30 years have reversed this trend. In January 2024, 21 critically endangered black rhinos were translocated to Loisaba Conservancy in northern Kenya due to overcrowding at Kenya’s 16 black rhino sanctuaries—a remarkable turnaround from the days when the population plummeted from 20,000 to fewer than 300. Now, Kenya is halfway to its goal of reaching 2,000 individuals, the minimum required for long-term species survival.

The complex translocation process demanded meticulous planning and collaboration. Moving such massive animals as rhinos is both dangerous and challenging, given the stress, trauma, and potential injuries faced during transportation. Furthermore, handlers must manage these powerful creatures safely, even under sedation. The logistical complexities called for precise coordination and the expertise of veterinarians and wildlife specialists. Despite challenges, the teams worked together over three weeks to successfully relocate all the rhinos.

In this image, the Kenya Wildlife Service team quickly springs into action to save a rhino’s life after it stopped breathing at Ol Pejeta Conservancy in Laikipia, January 20, 2024. (KWS) successfully translocated 21 eastern black rhinos to Loisaba conservancy, which hasn’t seen rhinos for 50 years due to poaching. The operation not only underscores Kenya’s conservation triumph but also signifies a critical step in achieving stable habitats for the survival of the species.

AI & Social Good | Dialogues on Technology and Society | Ep 8: | Ami Vitale and Mira Lane

Posted on by Ami Vitale

I had the privilege of speaking with the brilliant Mira Lane, Google’s Sr. Director of Technology and Society recently. Mira is a remarkable mix of artist and tech guru, and she’s all about breaking down barriers between these worlds. We talked about the importance of sharing stories of hope and the powerful impact it can have on others.

Take some time to check out all of Mira’s interviews as she works to bring a diversity of perspectives into conversations around the evolving landscape of technology, its societal impacts, and the inherent ethical considerations.

See more at:

Join me in Antarctica!

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Embark on an unforgettable journey to Antarctica, the Falkland Islands, and South Georgia to learn the art of visual storytelling!

Any number of ships can take you to Antarctica. And the incredible landscape, the wildlife, and Antarctica’s ethereal light – it will all be waiting for you regardless.  But how you experience this wonderous place and how deeply it touches you will depend in large part on who you travel with.

I am thrilled to announce that I will be partnering with Polar Latitudes to journey to Antarctica, the Falkland Islands, and South Georgia inNovember 2024. This will be much more than just a travel experience, it’s a chance to immerse yourself in the breathtaking beauty of this icy wilderness while also becoming an ambassador for its preservation. I will be leading an Immersive Photography Program, curated by Polar Latitudes, and meticulously crafted to empower photographers with a profound love for nature to harness the power of visual storytelling. You’ll not only capture the mesmerizing landscapes and wildlife but also convey the urgency of protecting this remarkable ecosystem. 

Adding to the excitement, I’m thrilled to announce that we are giving away one spot to a female-identifying photographer or artist to join me on this unparalleled expedition. Applications are open until March 28! 

About this Antarctic Photography Adventure 

The trip to Antarctica, the Falkland Islands, and South Georgia begins November 1st in Ushuaia and returns on November 21st, 2024. I am thrilled to partner with Polar Latitudes, who are renowned for their expertise in small-ship Antarctic expeditions. This is a wildlife lover’s dream journey!  With beaches covered in fur seals, elephant seals, and hundreds of thousands of penguins, it’s one of the most jaw-dropping nature scenes you will ever experience. It’s an experience that promises to be both humbling and exhilarating. 

Over the course of our 22-day expedition, we will have small groups and I’ll be offering on-the-ground photography guidance and conducting personalized photo reviews. Together, we’ll not only capture remarkable images but also cultivate a deeper understanding of how visual storytelling can serve as a tool for conservation and preservation.

This will be an environment where creativity thrives. I’m eagerly looking forward to providing feedback to both aspiring and seasoned visual artists as they expand their skills and utilize photography as a tool for planetary conservation. 

If you book your space now, you can  secure a spot  and enjoy a 10% off Early Bird pricing special, plus an additional 5% if paid in full here.  

Win a trip to Antartica!

This month in honor of international Women’s Day, Vital Impacts, Polar Latitudes and I are teaming up to  launch a contest for one aspiring or experienced female-identifying photographer to accompany me on this trip. To enter, contestants are asked to tag @polarlatitudes, @amivitale and @vital.impacts on social media, share one photo and either post a video or send an essay about how they’ll use the experience to create a positive impact. The deadline to enter is March 28. 

The trip is valued at $28,000 and this package includes one roundtrip economy class airfare ticket to Ushuaia, Argentina (up to $2,500), airport transfer, shipboard food and accommodation (a shared cabin with one female Vital Impacts team member), and more. In addition to training, workshops, and inspiration, this Antarctica trip offers a chance to become immersed in Vital Impacts, my women-led nonprofit that uses art and storytelling to support grassroots conservation. 

To apply and to find the contest rules and conditions, visit the Vital Impacts website. Or skip the contest and reserve your spot today.

Either way, I can’t wait to see you on the other side of the world! 

National Geographic Celebrates International Women’s Day

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National Geographic published “How Women Photographers Access Worlds Hidden from Men” in celebration of their female photographers on International Women’s Day. In the piece, the women reflect on how gender influences their work. In an industry dominated by men, female photographers face additional hurdles to move their careers forward, but they also have an advantage when it comes to accessing personal stories of women around the world.

The story featured Ami Vitale’s photograph of one of the first women keepers at Reteti Elephant Sanctuary, Mary Lengees, affectionately stroking the head of a baby elephant, highlighting Mary’s devotion to caring for the animals. Ami reflects on the photograph, writing, “Though she and the women who work for her encounter resistance, the team at Reteti is united in its mission to rescue abandoned elephant calves, nurse them back to health, and reintroduce them to the wild. It requires vigilance and round-the-clock care, but Lowuekuduk’s passion for saving these 200-plus-pound babies knows no bounds. In a world where we focus only on the challenges and things that divide us, it’s important also to talk about the solutions.”

See the other photographs shared by female National Geographic photographers and read about their experiences telling women’s stories here.

B&H Feature: Ami Vitale Advocates for Mother Earth

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B&H published an in-depth feature on Ami Vitale, covering the story of her career trajectory from conflict photographer to documenting the natural world. Thanks to one well-timed assignment focusing on people’s relationship to nature in remote locations worldwide, Ami’s whole photographic career shifted.

“That chance for reflection, to look at the natural world, helped me put all the pieces together,” Vitale says of this project. “I realized that all the conflicts I had been covering were ultimately about our resources. That the biggest story, which I had been missing, was our natural world and what we’re doing to it. It was one of the most transformative moments in my career.”

After receiving a Master’s degree in filmmaking, the scope of Ami’s work expanded further, which the story explores along with sharing her advice for other photographers and information on the gear she prefers. It emphasizes her mission to share stories of hope and to encourage people everywhere to take action to preserve the world for future generations.

Read the full feature here.

@natgeo Celebrates 100 Million Followers

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When the National Geographic Instagram account, @natgeo, recently reached the milestone of 100 million followers, they celebrated by sharing albums of their most popular images from the account. Three of Ami Vitale’s photographs were included in these selections, which show the imagery that resonated most deeply with audiences worldwide.

Out of 20,000 photos that have been posted on their Instagram account, the photo of Sudan being comforted by his long time keeper Joseph elicited more reactions than all but one photo ever posted on their feed. The moment resonated across the globe and served as a powerful wake up call to tens of millions of people.

You can see all the galleries here.

Bust Magazine

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The January/February 2019 print edition of Bust Magazine featured a story on Ami Vitale’s work with pandas, “Getting the Perfect Panda Photo Requires a Pee-Soaked Costume: This Photographer Tells Us How She Does It.” Ami shares behind the scenes information about how she made the photographs for her 2018 book, Panda Love, including the need for her to wear a panda suit that smelled like panda urine, to keep the bears she was photographing from habituating to human presence, as they were being raised for release back into the wild.

Though the number of pandas in the wild has risen in recent years thanks to various conservation efforts, especially in China, pandas remain a threatened species for a couple of reasons: their natural habitat keeps shrinking due to deforestation, and they’re hard to breed in captivity. Vitale believes that the recent incline in the panda population is a sign of hope for all of us, though, even as we’re bombarded daily with alarming headlines about climate change. “The story of the panda is a perfect metaphor for what we can do to turn things around,” she says. “We are at a turning point and the world is fragile and vulnerable. The choice is ours now. I want to tell people not to feel helpless and remind them that the power of individuals to make a difference is real.”

Read the full article here.