Hat’s Off to You All!

My heart is exploding with love and gratitude to all of you who made the Vital Impacts fundraiser for humanitarian aid a huge success. Thanks to the outpouring of support, the print initiative sold over $800,000 of iconic, fine art prints by some of the world’s most fascinating photographers. 

I am grateful for the generosity of my colleagues and friends who donated their work and to everyone who purchased and shared the campaign. 100% of profits from these sales will go to Direct Relief who are working to improve the health of the most vulnerable people around the world. 

Visit vitalimpacts.org and follow us on Instagram at @vital.impacts to learn more, including how to get involved.

Thank you to all the media who featured this campaign around the world, including CBS Evening NewsThe Washington PostThe GuardianThe Financial TimesGEOSternAfarForbesMy Modern MetVogueMongabayPop PhotoNBC MontanaTreehuggerUpworthyand more.

I also want to thank Canson Infinity for generously donating their paper and Paper & Ink Studio and The Print Space for their meticulous work printing the images.

Impact Now for Humanitarian Relief

I am honored to launch a new Vital Impacts flash print sale with the photographers of National Geographic. 100% of profits will be donated to Direct Relief who are allocating these funds to the regions in the world in most need of humanitarian aid. They are working in Ukraine now to provide medical aid to people affected by the war. Act now.

This is a way to support humanitarian efforts and have a unique opportunity to purchase some of the most memorable fine art prints from the world’s leading photographers. 

These iconic fine-art photographs are printed to museum quality standards. Hurry before this sale ends on April 20, 2022. Please share this and help amplify it to make a difference. 

See all the images and get involved today at Vital Impacts.

B&H Feature: Ami Vitale Advocates for Mother Earth

B&H published an in-depth feature on Ami Vitale, covering the story of her career trajectory from conflict photographer to documenting the natural world. Thanks to one well-timed assignment focusing on people’s relationship to nature in remote locations worldwide, Ami’s whole photographic career shifted.

“That chance for reflection, to look at the natural world, helped me put all the pieces together,” Vitale says of this project. “I realized that all the conflicts I had been covering were ultimately about our resources. That the biggest story, which I had been missing, was our natural world and what we’re doing to it. It was one of the most transformative moments in my career.”

After receiving a Master’s degree in filmmaking, the scope of Ami’s work expanded further, which the story explores along with sharing her advice for other photographers and information on the gear she prefers. It emphasizes her mission to share stories of hope and to encourage people everywhere to take action to preserve the world for future generations.

Read the full feature here.

Creative Review: How I Got Here

Over the last two decades, Ami Vitale has travelled to over 95 countries, writing, taking photographs and now making films, driven by belief that telling stories helps connect people rather than emphasize differences. Besides working with National Geographic Magazine, she conducts photography workshops all over the world and is publishing a book, Panda Love: the Secret Lives of Pandas.

In this piece, “How I Got Here: Ami Vitale,” she speaks to Creative Review about how she discovered photography, making an impact and more, and tells the stories of some of her images.

WBFO Buffalo: Photojournalist Views a Planet Under Duress

Ami Vitale spoke with Buffalo, NY’s local NPR station, WBFO, prior to her lecture, “Rhinos, Rickshaws, and Revolutions” in a piece entitled Photojournalist Views a Planet Under Duress.

Ami offers some background on her career and the stories she shares in her lectures, particularly focusing on Sudan, the last male Northern White Rhino. Ami had first met Sudan at a zoo in the Czech Republic, years before she captured the heartbreaking image of his final moments alive. It was this story that marked her shift from photographing conflict to focusing on stories about animal and environmental conservation.

Listen to the full radio piece here.

BBC: A Life Devoted to Photography

The BBC published a feature on Ami Vitale’s life and work, “Ami Vitale: A Life Devoted to Photography.” It offers a behind the scenes look at other elements that go into having a successful career in photojournalism, including the need for photographers to often fund their own work in order to do justice to a long term story that extends beyond editorial budgets. The story also focuses on the connection between Ami’s environmental work and her earlier stories about people.

Ami explains: “As a photographer, the more I’m asked to document people and their issues, I realize I’m documenting nature, and the more I get asked to document nature, I realize I’m photographing people’s lives. It’s one and the same. In a world of seven billion people, we must see ourselves as part of the landscape. Our fate is linked to the fate of animals.”

Read the full feature here.

REI: Wild Ideas Worth Living

Ami Vitale was a recent guest on REI’s podcast, “Wild Ideas Worth Living.” Her wild idea? To use photography to help people from around the world understand each other and connect. To raise awareness about cultures, communities, animals, and the environment.

Ami is a world-class photographer who has traveled the world on assignment for publications like National Geographic and the Associated Press. She got her start in journalism working as a war correspondent, and now focuses on stories, videos, and photos about culture, wildlife and the environment. As a storyteller, she’s traveled to over 90 countries, lived in mud huts and war zones, contracted malaria, and even donned a panda suit.

To listen to the full podcast, visit here.

Momondo: A Photojournalist With a Vision

Momondo published an interview with Ami Vitale about her work traveling the world, covering stories that unite humanity – be it endangered animals, local communities or social unrest.

Ami has spent the past 18 years traveling from country to country, telling one story at a time. Whether it’s social unrest in Asia, the last northern white rhinos in Kenya or the award-winning photo story of the world’s most iconic endangered animal, the giant panda – Ami has lived in mud huts, contracted malaria and even donned a panda suit, all in keeping her philosophy of “living the story.” Throughout the years, Ami has kept returning to the same places, engaging with the local communities. She has made it her mission to tell stories that challenge existing prejudices.

Read the full interview here.

My Top 10 Rules of Travel Photography

I took some time to write up a list of tips on travel photography for B&H Photo’s Explora Blog. Let me know what you think.

Photography is not about the camera. It’s not even about the beautiful images we create. It is about telling powerful stories. Photography is a tool for creating awareness and understanding across cultures, communities, and countries; a tool to make sense of our commonalities in the world we share. I believe the way to find common ground is by seeing yourself in others.

A lot of my work involves traveling to foreign countries and living in remote places. My job is to become invisible and get close to people and wildlife, so I can bring their stories to life. It’s no different being in my home state of Montana than it is being in a country ten thousand miles away. For me, the intimate moments always matter the most.

Photography has been my passport to meeting people, learning, and experiencing new cultures. I want to talk about the methods and sensibilities I use to bring back powerful, story-telling images without getting hurt in the process. Here are the top ten rules that I live by.

 

1. Research

Read everything you can about the place you’ll be visiting, especially local newspapers and social media. Local stories that may not reach the large international papers give me clues about what’s really happening in a place. Establish relationships before you even get on the plane. Make a point of befriending other photographers and sources. Nothing is as valuable as another photographer who has been there. I like to use social media to meet people, or through websites such as lightstalkers.org, where there’s a forum to connect and ask questions.

In this case, the story was about China releasing the first female giant panda back into the wild. With careful planning, we were given access to create a more powerful story that showed humanity's relationship to the Giant Panda. With some thinking ahead and planning, I acquired a more unique image.
In this case, the story was about China releasing the first female giant panda back into the wild. With careful planning, we were given access to create a more powerful story that showed humanity’s relationship to the Giant Panda. With some thinking ahead and planning, I acquired a more unique image.

 

2. Go deep

I don’t view travel photography as solely an adventure. Although I get to witness extraordinary things, it’s not simply about jetting off to exotic places. The magic really begins when you stay in a place and give yourself enough time to gain insight and understanding. It requires tremendous persistence and patience, but I would rather spend more time in one place than try to see it all. One way to get beyond surface images is to plan a trip to one location, several times, if you can. Below are two anecdotes about how I gained access and went deeper into a story.

I spent a couple of days with Subita and her family. At no time were we alone; around us hundreds of digital cameras were firing away. Before dawn broke, as we huddled around a fire, at least a half dozen people were looking at her only through their lens. The only time any of them acknowledged me was to ask me a technical question, like what ISO would work best in the stingy light.

Later, Subita would tell me how dehumanizing the impact of eager tourists and their cameras were on her. They made her feel like an animal―this is how she expressed it. No one even said namaste, or hello, to her. Those who surrounded her were after only one thing—what they considered a great shot. It was a hunt and she was simply the prize.

If some of the people who surrounded Subita had taken the time to spend even a few hours with her, learning a bit more about her life, they would have had a story and not just an image.

 

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3. Be authentic and sensitive

The easiest way to make compelling, real photographs of people is by being authentic. Making candid images of people is not a trick. It’s a skill a photographer can develop, which requires respect for the subject and building a relationship in the time you have together. Successful pictures of people almost never happen from a distance. Put away the telephoto lens and become part of the moment.

Talk to people. Whether it’s simply a nod of acknowledgement, a greeting, an explanation of what you’re doing, or a long involved conversation, connect with the people you are photographing. Remember, we have more in common with each other than you might think. Don’t look at people as different or exotic. Rather, focus on the things that unite and bind us.

 

Children are one of the most universal themes that unite us all. This is a group of children who were displaced by conflict in the state of Gujarat, in Ahmedabad, India.
Children are one of the most universal themes that unite us all. This is a group of children who were
displaced by conflict in the state of Gujarat, in Ahmedabad, India.

 

4. Know your equipment

If you exude apprehension or tension, people pick up on it and cannot relax with the added element of a camera. Know your equipment so that you can focus on relating to your subjects. Your confidence in yourself will instill confidence in them. For me, simplicity is the key to success. I never bring new gear on an assignment or a trip, it’s always tested at home first, and I bring backups on the real trip. Simple is always better. It’s okay to use the latest and greatest technology, but know how to use it before you start your trip.

I’ve been using Nikon equipment for many years. I test my cameras and lenses thoroughly, as soon as I get them. I want to be so comfortable with them that I could operate the gear in the dark. This image of the wrestlers had beautiful but extremely tricky lighting. I had to adjust my settings quickly to capture this shot successfully before the light was gone.
I’ve been using Nikon equipment for many years. I test my cameras and lenses thoroughly, as soon as I get them. I want to be
so comfortable with them that I could operate the gear in the dark. This image of the wrestlers had beautiful but extremely tricky lighting.
I had to adjust my settings quickly to capture this shot successfully before the light was gone.

 

5. Keep good notes

You think you will remember everyone you meet, but time and age fade the memory. In the past, I used to take down people’s names and a short description of what they were wearing, or some distinguishing feature about them. I would get back home, start looking through my notes and discover many of the girls I was photographing wearing similar-looking pink dresses. Now I carry my phone, loaded with a model-release app called EZ Release, which allows me to take pictures and get their consent at the same time. I also make a habit of writing captions and labeling images right after a trip ends, and not procrastinating.

 

Use your phone to take notes, get releases, and remember the people you meet on your travels.
Use your phone to take notes, get releases, and remember the people you meet on your travels.

 

6. Dress appropriately

Fit in with the scene. Understated is always best. Again, sensitivity for the mores and norms of where you are goes a long way to being accepted. A female photographer may want to wear a scarf to cover her head in some cultures. It’s one of the most visible ways to show respect for local sensibilities. I also avoid looking like the stereotypical photographer (black cargo pants or vests with lots of pockets).

 

When the first female panda was being released into the wild, I dressed myself up as a tree so as not to scare her. The director of the panda program was touched. He came running up to me, hugged me, and exclaimed, “You get to hold two baby pandas! President Obama, he only held one baby panda." The doors opened and we got excellent access for the rest of the story, and got far stronger images because of it.
When the first female panda was being released into the wild, I dressed myself up as a tree so as not to scare her. The director of the panda program was touched. He came running up to me, hugged me, and exclaimed, “You get to hold two baby pandas! President Obama, he only held one baby panda.” The doors opened and we got excellent access for the rest of the story, and got far stronger images because of it.

Later, we all dressed as pandas so we could get behind-the-scenes access to the panda training center where they train captive-born pandas to go back into the wild.
Later, we all dressed as pandas so we could get behind-the-scenes access to the panda training center
where they train captive-born pandas to go back into the wild.

 

7. Meet the leaders

Whether you’re in a slum or a city, there’s always a hierarchy. If you take the time to explain why you’re there and get the blessings of the leaders or elders in any community, it will keep you safer than wandering around aimlessly. As a woman, I also take time to meet the women leaders in a community, too.

One evening, after photographing angry protesters, a rogue group of young men decided that they wanted to use me as an example to show their anger towards US policy. I had spent the day with the women leaders in the village, and they came to my rescue when they saw the mob scene developing around me. After that, I always spend the first day of any trip meeting local leaders wherever I’m working, and get their blessing. I’m always amazed at how quickly the news of my project spreads in a community. Everyone knows why I am there and doors open.

 

Getting close and intimate with people requires time and understanding. Building relationships is the most important aspect of what we do.  This is an image of a mother being consoled by her family at her daughter's funeral, in Kashmir, India. I spent four years documenting this culture, and because I took time and built relationships, I was invited into people’s lives and was able to reveal the sometimes difficult, yet always intimate moments.
Getting close and intimate with people requires time and understanding. Building relationships is the most important aspect of what we do.
This is an image of a mother being consoled by her family at her daughter’s funeral, in Kashmir, India. I spent four years documenting this culture, and because I took time and built relationships, I was invited into people’s lives and was able to reveal the sometimes difficult, yet always intimate moments.

 

8. Trust your instincts

I rely on the kindness of strangers everywhere I go. It is real and out there—most people are lovely and kind. It’s a wonderful world out there, but remember to be on guard, as unfortunately, bad clouds can form and tensions can escalate. Trust your instincts and don’t ever assume or be lulled into a false sense of security. Even if it feels safe, don’t let your guard down. I have found that establishing relationships in advance is the best way to prepare.

 

Just like this man built trust with the camel, you need to trust and work on the relationship on the other side of the lens.
Just like this man built trust with the camel, you need to trust and work on the relationship on the other side of the lens.

 

9. Give back

Your subjects are giving of themselves. Don’t abuse their gift of sharing their lives. Don’t treat them like models. Send back some prints, cherish the moment, and treat them well. Don’t promise if you don’t intend to deliver. In this age where many people are digitally connected, it has become easier than ever to email a jpeg to an address for your subjects to share.

 

Whether you bring back prints or simply spend time talking to people, it's important to make photography not just about taking images, but giving back, too. This is Subita and her sister as I am teaching them how to use my camera.
Whether you bring back prints or simply spend time talking to people, it’s important to make photography not just about taking images,
but giving back, too. This is Subita and her sister as I am teaching them how to use my camera.

 

10. Have fun

Yes, getting the shot is important, but be thankful that you have the opportunity to even be where you are. Pinch yourself and enjoy the moment. It relaxes everyone, and the pictures and stories are better for it.

 

Literally dive in and immerse yourself wherever you are. Find ways to connect with people. This is in Madagascar, and I'm just having fun.
Literally dive in and immerse yourself wherever you are. Find ways to connect with people. This is in Madagascar, and I’m just having fun.

 

If there is only one thing you take away from this, I hope it’s the understanding that all of us are not only photographers, but we are storytellers. There is a beautiful, universal truth everywhere and, if you peek under the veil, you’ll find a wondrous commonality between us. I hope that in your travels, you use your camera not just as an extension of your eye but also as an extension of your heart.

If there is only one thing you take away from this, I hope it’s the understanding that all of us are not only photographers, but we are storytellers. There is a beautiful, universal truth everywhere and, if you peek under the veil, you’ll find a wondrous commonality between us. I hope that in your travels, you use your camera not just as an extension of your eye but also as an extension of your heart.

Film for Ripple Effect Images

MediaStorm  created a beautiful film about my work with Ripple Effect Images. Our aim is to tell the stories that empower women around the world. Watch it HERE.

 

For photographer Ami Vitale, the pivotal moment occurred in Guinea-Bissau.

 

It was the start of her career and she was visiting her sister in the Peace Corp. Vitale expected Africa to be filled with war, famine, plague or the other extreme, exotic safaris.

 

Living in West Africa for six months showed her not only “how the majority of people on the planet live their day-to-day life,” but that people were not as hopeless as the newspapers portrayed. There was “a great deal of joy there.”

 

It is a revelation that has guided Vitale through 80 countries and a 13-year career.

 

Her original desire to take “beautiful pictures” was transformed into a desire to do justice to people and their stories. As a photographer Vitale’s focus has centered on issues surrounding women, poverty and health. The common denominator to all of her stories, she realized, is nature, specifically climate change. And it’s women who bare the brunt of those changes.

 

But when a woman is offered the tools to improve her situation, she runs with the opportunity. She transforms communities. “It’s a ripple effect,” says Vitale.

 

It’s the desire to see change that led Ami Vitale to join Ripple Effect Images, a photography organization started by Annie Griffiths that shares imagery with other changemakers.

 

“We are telling the stories that are so important and get lost in the headlines,” says Vitale. “They are the key to connecting things and allowing people to get engaged and make a difference.”]

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