Ami Vitale’s career stands as a testament to her deep dedication to documenting and addressing global crises. As an acclaimed National Geographic photographer, writer, and documentary filmmaker, as well as the founder of Vital Impacts, Ami has consistently spotlighted critical issues affecting our world. Her journey began in conflict zones, where she observed firsthand how environmental degradation—from resource scarcity to climate change—intensifies human suffering and conflict. This early exposure shaped her understanding of the profound connections between human and environmental crises.
Vitale's work focuses on the stories of individuals living on the front lines of war, climate change, and extinction, who refuse to let cataclysm define their futures. Through her compelling journalism, she highlights stories of resilience and innovation, emphasizing the delicate balance between humanity and wildlife and the urgent need for conservation. Vitale’s work connects viewers to critical local conservation issues of global importance, underscoring our interconnectedness with one another and the natural world.
In addition to her journalism and filmmaking, Vitale is the founder and Executive Director of Vital Impacts, a non-profit organization that leverages the power of art to inspire and mobilize youth as agents of change. Vitale and her non-profit have raised over $5 million to support vital conservation projects.
Ami is an honorary fellow of the Royal Photographic Society and a recipient of the prestigious Lucie Humanitarian Award, the Missouri Honor Media for Distinguished Service, and an inductee into the North Carolina Media and Journalism Hall of Fame. She has also received the Daniel Pearl Award for Outstanding Reporting, been named Magazine Photographer of the Year at the International Photographer of the Year awards, and is a six-time recipient of World Press Photo awards.
Instyle magazine featured her alongside Jane Goodall and Ruth Bader Ginsburg in its series "Fifty Badass Women," celebrating women who exemplify courage and action. Ami is currently serving as Conservation International's 2023/2024 Lui-Walton Innovators Fellow. A sought-after speaker, she continues to share her experiences and insights with audiences worldwide, and is featured on the National Geographic Channel Explorer TV series.
I wrote up some advice for National Geographic Readers on how to shoot around a campfire. Let me know if it’s helpful.
Sitting around a campfire and telling stories with my friends is one of my favorite things to do on summer nights in Montana. I believe that storytelling is at the heart of what makes us human and is at the heart of what every photographer strives to do.
Campfires also make for interesting images, and it’s a fun way to experiment with slow shutter speeds. The biggest challenge is getting the images sharp and the exposure right, since the light source is always changing.
Photo tip: Focusing at night can be difficult. I shine a flashlight on a person’s face to help my camera focus and once its sharp, I turn the camera to manual focus, taking care not to bump the camera or move the focus ring. Then I measure the exposure of the peoples’ faces around the fire while the flames are still going strong.
In this case, a tripod was essential because the ambient light in the sky was already gone and I wanted a long exposure. I wanted to emphasize the movement of the burning embers so I shot this frame for one second. I would suggest shooting between one and ten seconds, depending on the mood you want to create.
Here I used the Nikon D4S, which has the best sensor for shooting in low light. I shot this image at 1600 ISO and it’s still tack sharp, as if it were shot using 100 ISO. I wanted the long exposure while my friend Amy blew embers to create movement and mood.
Make sure to monitor the strength of the fire. As it dies down, you will need to lengthen your exposure or open your aperture. Shoot as many frames as you can, because each one will look different.
I took some time to write up a list of tips on travel photography for B&H Photo’s Explora Blog. Let me know what you think.
Photography is not about the camera. It’s not even about the beautiful images we create. It is about telling powerful stories. Photography is a tool for creating awareness and understanding across cultures, communities, and countries; a tool to make sense of our commonalities in the world we share. I believe the way to find common ground is by seeing yourself in others.
A lot of my work involves traveling to foreign countries and living in remote places. My job is to become invisible and get close to people and wildlife, so I can bring their stories to life. It’s no different being in my home state of Montana than it is being in a country ten thousand miles away. For me, the intimate moments always matter the most.
Photography has been my passport to meeting people, learning, and experiencing new cultures. I want to talk about the methods and sensibilities I use to bring back powerful, story-telling images without getting hurt in the process. Here are the top ten rules that I live by.
1.Research
Read everything you can about the place you’ll be visiting, especially local newspapers and social media. Local stories that may not reach the large international papers give me clues about what’s really happening in a place. Establish relationships before you even get on the plane. Make a point of befriending other photographers and sources. Nothing is as valuable as another photographer who has been there. I like to use social media to meet people, or through websites such as lightstalkers.org, where there’s a forum to connect and ask questions.
In this case, the story was about China releasing the first female giant panda back into the wild. With careful planning, we were given access to create a more powerful story that showed humanity’s relationship to the Giant Panda. With some thinking ahead and planning, I acquired a more unique image.
2.Go deep
I don’t view travel photography as solely an adventure. Although I get to witness extraordinary things, it’s not simply about jetting off to exotic places. The magic really begins when you stay in a place and give yourself enough time to gain insight and understanding. It requires tremendous persistence and patience, but I would rather spend more time in one place than try to see it all. One way to get beyond surface images is to plan a trip to one location, several times, if you can. Below are two anecdotes about how I gained access and went deeper into a story.
I spent a couple of days with Subita and her family. At no time were we alone; around us hundreds of digital cameras were firing away. Before dawn broke, as we huddled around a fire, at least a half dozen people were looking at her only through their lens. The only time any of them acknowledged me was to ask me a technical question, like what ISO would work best in the stingy light.
Later, Subita would tell me how dehumanizing the impact of eager tourists and their cameras were on her. They made her feel like an animal―this is how she expressed it. No one even said namaste, or hello, to her. Those who surrounded her were after only one thing—what they considered a great shot. It was a hunt and she was simply the prize.
If some of the people who surrounded Subita had taken the time to spend even a few hours with her, learning a bit more about her life, they would have had a story and not just an image.
3.Be authentic and sensitive
The easiest way to make compelling, real photographs of people is by being authentic. Making candid images of people is not a trick. It’s a skill a photographer can develop, which requires respect for the subject and building a relationship in the time you have together. Successful pictures of people almost never happen from a distance. Put away the telephoto lens and become part of the moment.
Talk to people. Whether it’s simply a nod of acknowledgement, a greeting, an explanation of what you’re doing, or a long involved conversation, connect with the people you are photographing. Remember, we have more in common with each other than you might think. Don’t look at people as different or exotic. Rather, focus on the things that unite and bind us.
Children are one of the most universal themes that unite us all. This is a group of children who were displaced by conflict in the state of Gujarat, in Ahmedabad, India.
4.Know your equipment
If you exude apprehension or tension, people pick up on it and cannot relax with the added element of a camera. Know your equipment so that you can focus on relating to your subjects. Your confidence in yourself will instill confidence in them. For me, simplicity is the key to success. I never bring new gear on an assignment or a trip, it’s always tested at home first, and I bring backups on the real trip. Simple is always better. It’s okay to use the latest and greatest technology, but know how to use it before you start your trip.
I’ve been using Nikon equipment for many years. I test my cameras and lenses thoroughly, as soon as I get them. I want to be so comfortable with them that I could operate the gear in the dark. This image of the wrestlers had beautiful but extremely tricky lighting. I had to adjust my settings quickly to capture this shot successfully before the light was gone.
5.Keep good notes
You think you will remember everyone you meet, but time and age fade the memory. In the past, I used to take down people’s names and a short description of what they were wearing, or some distinguishing feature about them. I would get back home, start looking through my notes and discover many of the girls I was photographing wearing similar-looking pink dresses. Now I carry my phone, loaded with a model-release app called EZ Release, which allows me to take pictures and get their consent at the same time. I also make a habit of writing captions and labeling images right after a trip ends, and not procrastinating.
Use your phone to take notes, get releases, and remember the people you meet on your travels.
6. Dress appropriately
Fit in with the scene. Understated is always best. Again, sensitivity for the mores and norms of where you are goes a long way to being accepted. A female photographer may want to wear a scarf to cover her head in some cultures. It’s one of the most visible ways to show respect for local sensibilities. I also avoid looking like the stereotypical photographer (black cargo pants or vests with lots of pockets).
When the first female panda was being released into the wild, I dressed myself up as a tree so as not to scare her. The director of the panda program was touched. He came running up to me, hugged me, and exclaimed, “You get to hold two baby pandas! President Obama, he only held one baby panda.” The doors opened and we got excellent access for the rest of the story, and got far stronger images because of it.
Later, we all dressed as pandas so we could get behind-the-scenes access to the panda training center where they train captive-born pandas to go back into the wild.
7. Meet the leaders
Whether you’re in a slum or a city, there’s always a hierarchy. If you take the time to explain why you’re there and get the blessings of the leaders or elders in any community, it will keep you safer than wandering around aimlessly. As a woman, I also take time to meet the women leaders in a community, too.
One evening, after photographing angry protesters, a rogue group of young men decided that they wanted to use me as an example to show their anger towards US policy. I had spent the day with the women leaders in the village, and they came to my rescue when they saw the mob scene developing around me. After that, I always spend the first day of any trip meeting local leaders wherever I’m working, and get their blessing. I’m always amazed at how quickly the news of my project spreads in a community. Everyone knows why I am there and doors open.
Getting close and intimate with people requires time and understanding. Building relationships is the most important aspect of what we do. This is an image of a mother being consoled by her family at her daughter’s funeral, in Kashmir, India. I spent four years documenting this culture, and because I took time and built relationships, I was invited into people’s lives and was able to reveal the sometimes difficult, yet always intimate moments.
8. Trust your instincts
I rely on the kindness of strangers everywhere I go. It is real and out there—most people are lovely and kind. It’s a wonderful world out there, but remember to be on guard, as unfortunately, bad clouds can form and tensions can escalate. Trust your instincts and don’t ever assume or be lulled into a false sense of security. Even if it feels safe, don’t let your guard down. I have found that establishing relationships in advance is the best way to prepare.
Just like this man built trust with the camel, you need to trust and work on the relationship on the other side of the lens.
9. Give back
Your subjects are giving of themselves. Don’t abuse their gift of sharing their lives. Don’t treat them like models. Send back some prints, cherish the moment, and treat them well. Don’t promise if you don’t intend to deliver. In this age where many people are digitally connected, it has become easier than ever to email a jpeg to an address for your subjects to share.
Whether you bring back prints or simply spend time talking to people, it’s important to make photography not just about taking images, but giving back, too. This is Subita and her sister as I am teaching them how to use my camera.
10. Have fun
Yes, getting the shot is important, but be thankful that you have the opportunity to even be where you are. Pinch yourself and enjoy the moment. It relaxes everyone, and the pictures and stories are better for it.
Literally dive in and immerse yourself wherever you are. Find ways to connect with people. This is in Madagascar, and I’m just having fun.
If there is only one thing you take away from this, I hope it’s the understanding that all of us are not only photographers, but we are storytellers. There is a beautiful, universal truth everywhere and, if you peek under the veil, you’ll find a wondrous commonality between us. I hope that in your travels, you use your camera not just as an extension of your eye but also as an extension of your heart.
If there is only one thing you take away from this, I hope it’s the understanding that all of us are not only photographers, but we are storytellers. There is a beautiful, universal truth everywhere and, if you peek under the veil, you’ll find a wondrous commonality between us. I hope that in your travels, you use your camera not just as an extension of your eye but also as an extension of your heart.
My workhorse cameras have been the Nikon D4 and D800 but recently, I picked up Nikon’s compact P7800 Coolpix and it has reignited my passion for photography. Normally I carry big lenses and heavy gear on my adventures but have found its really not that practical in a lot of situations. For example, when I’m on horseback or on the slopes, dangling lenses can get knocked around pretty badly. But I never have wanted to sacrifice image quality for the convenience of a small camera. Now there is a solution and the optical quality is impressive for such a small and light camera.
I’m not an engineer and can not get into the nitty gritty details of the technology but this little camera is a gem. The bright F/2 lens and well designed shooting modes make it possible to shoot hand-held in my favorite situations when its dark and moody and there is not a lot of light available. The Nikon optics are sharp and the sturdy build allows me to take it into all kinds of crazy situations. The image quality allows me to publish these images as double spreads in magazines. Im also shooting some sweet, short videos.
Whether you are telling a story about your family, a vacation you took, a wedding or you are a professional photographer, the heart of what we do is always about story telling. And I’ve learned the best cameras and the best technology never gets in the way of great storytelling. That’s why I love this little P7800.
Thanks to the generosity and support from an extraordinary community, my IndieVoices crowd funding campaign has been successful and we are on our way to creating a very important project! I am grateful to everyone who contributed and shared this story. The New York Times and National Geographic Proof also featured it on their websites.
Commercial poaching organized by sophisticated heavily armed criminal networks and fueled by heavy demand from newly minted millionaires in emerging markets is devastating the amazing mega-fauna of the African plains. It is entirely possible, even likely, that if the current trajectory of death continues, rhinos, elephants and a host of lesser know plains animals will be functionally extinct in our lifetimes.
Much needed attention has been focused on the plight of wildlife and the conflict between heavily armed poacher and increasingly militarized wildlife rangers. However, the compelling story of indigenous communities caught in the cross-hairs of the poaching wars, and who may hold the key to saving Africa’s great animals, is largely untold.
If you’re still interested in supporting this, its not too late. Please get in touch with me personally. Your contributions will go back into these communities and these majestic creatures.
In the photo above, Yusuf, a keeper at the Lewa Wildlife Conservancy in central Kenya, slept among three orphaned baby rhinos. The calf he rested his head on was orphaned when poachers killed his mother 50 miles away.
The Aaron Siskind Foundation offers a limited number of Individual Photographer’s Fellowship grants of up to $10,000 each, for artists working in photography and photo-based art.
The Aftermath Project is a non-profit organization committed to telling the other half of the story of conflict — the story of what it takes for individuals to learn to live again, to rebuild destroyed lives and homes, to restore civil societies, to address the lingering wounds of war while struggling to create new avenues for peace. The Aftermath Project holds a yearly grant competition open to working photographers worldwide covering the aftermath of conflict. Deadline is typically in November.
The Alexia Foundation provides grants and scholarships to photojournalists, enabling them to create work that gives voice to those who go unheard, fosters cultural understanding and exposes social injustice. It annually provides a $20,000 grant for a professional photographer to produce a substantial story. The Foundation also provides grants and scholarships for six students. Students must be enrolled full time in an accredited college or university. Photographers from anywhere in the world are eligible.
The Alicia Patterson Fellowships are open only to U.S. citizens who are full-time print journalists, or to non-U.S. citizens who work full-time for U.S. print publications, either in America or abroad. The aim of the award is to improve the quality of U.S. print journalism.
American Illustrator-American Photography are juried showcases for established, emerging and student illustrators and photographers. The award annuals offer high visibility and recognition where it matters most. Winners are published in a large-format, luxurious, hardcover, showcasing work that’s ahead of its time.
The AI-AP books, published annually in November, are the first go-to resourses for art directors, designers, photo editors and art buyers who insist on assigning only the best original, thoughtful and compelling pictures.
The award is an opportunity for visual storytellers to exhibit their work and demonstrate their commitment to human rights issues. AnthropoGraphia will grant a $3,000 award to one outstanding Visual Storytelling essay. Deadline is in May.
